New Subscription Box

I decided to join FabFitFun, and this was my first box.  I'm pleased.  There are maybe two things I won't use from it.  One of them is the sleep mask.  What is it about sleep masks that they're so popular in subscriptions and Victoria's Secret?  I've never seen the appeal.  Anyway, earrings, lots of skin and hair care, some socks, and a very nice project bag.